Quantitative information is information that is easy to measure, on the other hand Qualitative information is a value judgement.
Quantitative is based on facts and figures, Qualitative is based on attitudes and opinions.
Quantitative is definable whereas Qualitative is descriptive.
Sales figures would be an example of Quantitative information.
A focus group report on customer's attitude's to a new product would be Qualitative.
Class of 2008-09
Some are missing but here they are in their civvies on exam leave!
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